As a wedding venue owner, having a strong online presence is essential in today’s digital age. Your website is often the first impression that potential clients will have of your venue, so it’s important to make sure it reflects the beauty and charm of your space. In this blog post, we’ll discuss some best practices for wedding venue websites in 2024 to help you attract more clients and showcase your venue in the best light possible. In this article, Wedding Venue Owner Education: Website Best Practices 2024, we’ll discuss strategies to help you improve your best wedding venue sales tools: SEO, Website & Social Media.
PRO TIP: Ask yourself, what is the purpose of my website? Ask yourself, “Have I set my website up to connect with a client only once or over the course of the time they plan their wedding? – If you are realizing that you set your website up for someone to see once and never NEED to or WANT to return, you have a problem! Big wedding websites want your website to be a one time, limited information brochure. I want your website to be a powerful sales tool, bringing your couples and their guests back to your site over and over, increase your traffic and developing your SEO and SERPs (search engine result pages). Your website should be one of your best wedding venue sales tools. Stop spending $1200 to $1500 a more on those shady, disreputable 3 party, big wedding websites. They need you, you do not need them! Fill our the form below for a free website analytics report, please allow 3 days to receive the report.
Wedding Venue Video: Most wedding venue marketing or SEO “experts” don’t even realize how powerful and effective wedding venue video is for developing and building your SEO strategy and legit backlinks quickly. When I say quickly, SEO development is a long term process that never ends, it evolves over time, but using video provides a tremendous advantage and can be used help you get so far ahead of your competition they may never catch you!
PRO TIP: Make sure you are aggressively referring wedding videographers to your booked couples. The more your booked couples hire a quality videographer who is willing to collaborate with your wedding venue on website & marketing content, the more fuel you can add to your SEO strategies and the faster you will gain a strong lead over your competition.
Wedding Venue Video provides a wedding venue owner with one of the fastest growing SEO strategies currently available – one that complies with Google best practices. If you are struggling with your SEO development, building backlinks, improving traffic or want to gain a distinct advantage and stand out over your competitors, fill out the form below and mention “video” in the top section. We will schedule a Zoom and show you how our video SEO strategy is providing aggressive, fast results! WeddingVenueOwners.com and WithThisRingVideo.com have developed a wedding venue SEO strategy based on the quality, fast impact of video backed SEO strategies.
High-Quality Wedding Photography: One of the most important aspects of a wedding venue website is high-quality imagery. Invest in professional photography to showcase the beauty of your space. Make sure to include a variety of wedding photos that highlight different areas of your venue, such as ceremony spaces, wedding reception areas, and outdoor settings. Engaged couples want to envision themselves getting married at your venue, so stunning visuals are key.
PRO TIPS:
- Create a list of the top 10 features that sell your wedding venue, use this list to create your SEO keyword strategy, use this list in your alt text & image descriptions, use this in your social media rotation, use this to enhance every page of your website.
- Develop relationships with your best wedding photographer partners. You can’t demand professional wedding photography galleries, these belong to the photographer. Building trusted, mutually beneficial relationships with your best photographers will provide you with content that will help you sell weddings and in turn help your best photographers book more weddings.
- Create a look book featuring your top ten wedding venue features, places your couples love to take photos during their wedding. Add in the spaces that look best, spaces you need more images of, times of the day for golden hour by season/month, best sunlight hours, etc… Add your most supportive photographers in your look book so they can get hired more and you can continue to build your content catalogue. Members of the Wedding Venue Owners & Management Community Group on Facebook can request a free digital magazine for their look book, fill out the form to request more information. Saving you $1200 a year on a digital magazine platform subscription! BTW there are no fees to become a member, Membership is free now and always has been.
- Google loves it when you add niche specific content to your website often, so use images to add new blogs to your site, recommendations on how many blogs per month – 16 to 30! It’s true and you should have more than enough content to achieve best practices. I provide a free Blogging For Wedding Venue Success workshop weekly, email me to get registered, didi@weddingvenueowners.com.
- When adding blogs and galleries, make sure you add alt text, descriptions using your SEO keyword Strategy. I provide a FREE weekly workshop on SEO, Website & Social Media for wedding venue owners only. Use the form below to register for weekly email reminders on our Wedding Venue Owners Education Workshops, Training & Events, like Wedding Venue Owners Working Vacations.
Mobile Optimization: With more and more people using their smartphones to browse the internet, it’s crucial that your website is optimized for mobile devices. Ensure that your site is responsive and easy to navigate on all screen sizes. This will not only improve the user experience but also boost your SEO rankings, as Google prioritizes mobile-friendly websites. Check your website often on various devices to see how it’s loading and make sure your site is functioning properly on a laptop and a smartphone.
Clear Call-to-Actions: Make it easy for engaged couples to take the next step by including clear call-to-actions (CTAs) throughout your website. Whether it’s scheduling a tour, requesting pricing information, or contacting you for more details, CTAs should be strategically placed on each page to guide visitors towards conversion. Use enticing language that encourages action, such as “Book Your Dream Wedding Today” or “Contact Us for a Personalized Quote.”
PRO TIP: One of the most effective CTA’s in the wedding industry is the “Download our Pricing Guide” or “Download our Wedding Planning Guide”. Some wedding venue marketing firms charge thousands per month to create a program where they use this call to action method along with a landing page, a lead management program and social media/Google ads to generate leads and manage leads. This is not innovative or proprietary. It’s been around for years, likely invented by a wedding venue owner or vendor and now it’s being packaged and sold. You can do this on your own, I teach you how in our FREE weekly, wedding venue owner education workshops.
SEO Optimization: To ensure that your website ranks well in search engine results and attracts organic traffic, it’s important to optimize your content for SEO. Conduct keyword research related to wedding venues in your area and incorporate those keywords naturally throughout your website images & video. Additionally, create valuable content such as blog posts about wedding trends or tips for planning a wedding at your venue to drive traffic and establish yourself as an industry expert. Building an SEO strategy for your website (used across platforms) is essential. Join our weekly Wedding Venue Education Workshops to learn more about how you can develop your wedding venue specific SEO strategy.
Developing Wedding Venue SEO is a complex process, one that many wedding venue owners struggle to understand and so they look away avoiding the topic or hire unqualified “experts” who can damage your business. WeddingVenueOwners.com free workshops make it so easy for you to learn the basics and gradually move toward advanced methods. Once you learn the basics steps to improving your SEO, you are going to laugh at how easy and fast some of the Google best practices are to implement.
I research over 200 wedding venue websites weekly for SEO answers, solutions, innovation and to identify what really provides results. My weekly workshops are free, fill out the forms on this blog to get signed up. If you think you have been ripped off by your website, SEO or marketing firm, request a free SEO Analysis via the forms in this blog.
Showcase Reviews and Testimonials: Social proof is incredibly powerful when it comes to booking weddings. Displaying positive reviews and testimonials from past clients on your website can help build trust with potential clients and demonstrate the quality of service you provide. Consider creating a dedicated testimonial page or incorporating reviews into other pages on your site to highlight the positive experiences others have had at your venue.
PRO TIP: Keep an accounting of all former couples for at least the last year and reach out to all who have not left a review in an effort to encourage them to leave a review. If you had 50 weddings last year and so far only 8 of them have left a review, create a challenge to try and get 20 more couples (one review from each of the couple). We discuss successful strategies and tips for increasing reviews in The Wedding Venue Owners & Management Community Group on Facebook, join us, membership is free and always has been!
PRO TIP: Ask vendors to provide a review, you can’t ask for or expect a 5 star review but you can send out a nice message to your vendors and let them know that reviews help your small business grow and succeed. Don’t forget to use you keyword strategy when you response to reviews. Again, we discuss this and strategies for keywords in review, in our FREE weekly SEO, Website & Social Media Workshops for wedding venue owners & managers. Fill out our forms to access the workshops.
Implementing these best practices for wedding venue websites in 2024 can elevate your online presence and attract more clients to book events at your space. By focusing on high-quality wedding venue photos, wedding venue video, candid content, original content, mobile optimization, clear call-to-actions, SEO optimization, and showcasing reviews and testimonials, you can create a compelling website that resonates with engaged couples seeking their dream wedding venue. Stay ahead of the competition by continuously updating and improving your website to reflect the beauty and uniqueness of your venue.
