Welcome wedding venue owners, I am so glad you are here! This week Justin Hanover of Hanover Marketing joins me to discuss the powers of Pinterest, specifically how our wedding venue owners can book more wedding, access more qualified leads and convert more leads to booked weddings using Pinterest. According to Hootesuite, “As of 2021, Pinterest is the 14th largest social network in the world with 459 million active users each month. In fact, 80% of weekly Pinners have discovered a new brand or product on Pinterest. And Pinterest statistics show that both the number of Pinners and boards created, is increasing year over year.” You all know I am a full on wedding nerd, I am in hundreds of wedding venue websites every week researching for the 7 Day Social Media Guide. I have seen first-hand how few wedding venue websites have the Pinterest logo featured in their social media links. Of the wedding venues that do have Pinterest linked, many don’t keep their Pinterest accounts updated. There is NO EXCUSE for this, I know you have tons of content! How To Book More Weddings With Pinterest, scroll down to view the Youtube interview with Justin Hanover.
By the way, are you asking every couple what their preferred social media platform is, so you can easily tag them and get them to your social pages? You should definitely be gathering that data, you want to tag your couples as you post and if you know your couples love Pinterest, you know they will share your account when you post their wedding images. That helps you grow targeted followers and that leads to more bookings!
Here’s what I love most about Pinterest & Youtube, you don’t need tons of followers to successfully generate qualified wedding leads. With these two social media platforms you play into them much like you do with SEO. It’s all about location and keywords. You add a video or image and use the titles and descriptions to promote your location and niche, for example: Luxury Historic Wedding Venue In Greenville South Carolina. One thing I have noticed is that many social media content creators are not using their location. For big content creators location doesn’t matter because they want followers & views, for a wedding venue, it matters! Your location is vital to your success. Make sure you are adding location key words, hashtags and terms so engaged couples can find you! You can find so many more tips and information in the 7 Day Social Media Marketing Guide I send out every week and in the video above where Justin shares lots of tips for your social media success.
In the video above Justin Hanover shares so much insight on how Pinterest can help you grow your wedding venue business. Justin runs Hanover Marketing, his focus is wedding venue businesses! This got my attention because it’s very rare to find a wedding venue focused, experienced marketing firm. Head over to the Hanover Marketing website, you will find Pinterest wedding venue account examples. These accounts have a very small following, but they get thousands of weekly views. This is great news for those of you who would rather put in a little work on social media instead of spending a small fortune on third party wedding websites providing low quality leads. You can pay those sites $500 to $5000 a month or more and get hundreds of fake, phony or poorly converting leads. OR you can invest a little time, energy and effort into your own social media marketing. With Youtube and Pinterest you can improve your SEO and get found when couples are searching wedding venues in your location. How To Book More Weddings With Pinterest -video.
Thanks so much to Justin Hanover of Hanover Marketing for sharing tips, insight and Pinterest strategies for wedding venue owners. If you are looking for marketing support, please visit HanoverMarketingSolutions.com. Justin offers new clients a guarantee of performance! YOU NEXT TO NEVER SEE A MARKETING GUARANTEE! I love that he has the confidence in his services to provide new clients with a guarantee. Watch the video to learn more about how Justin commits to help his clients earn $60,000 as they develop a smart marketing plan with Hanover Marketing.
If you would like to receive the 7 Day Social Media Guide, let me know, didi@weddingvenueowners.com, I will send you information on the program helping wedding venue owners get excited about managing their social media content and marketing.
