How to Create a Google Ad for Your Wedding Venue in 2025

Google Ads can be a game-changer for wedding venue owners when it comes to attracting engaged couples actively searching for their dream venue. With proper strategies and tracking, you can increase your bookings, reduce your advertising spend, and stay ahead of your competition. This guide will take you through the steps to create an effective Google Ad campaign for your wedding venue, advanced strategies to optimize it, and tips to track its performance. Don’t get intimidated, I promise you, you can master the art of Google Ads For Wedding Business!

Hi there, and thanks for stopping by this wedding business blog! Over the last 20 years, I’ve had the chance to visit over 1,000 wedding venues in 27 states. That’s where my love for wedding industry strategies, SEO, and helping small business venue owners really took off.

If you’ve ever felt like running your venue is a lonely journey, trust me—you’re not alone. So many smart, hardworking venue owners feel the same way as they navigate the ups and downs of their business. That’s exactly why I started a Facebook community for wedding venue owners and managers 10 years ago. If you’re not already in the group, we’d love to have you join us! It’s a great space to connect with others, find creative business solutions, and learn through our free weekly education sessions. Let’s team up and take your wedding business to the next level! For an alternative to Wedding MBA, one that is not sponsored by Wedding Wire or The Knot, check out our Wedding Venue Owners Working Vacation schedule, these are the best wedding venue owner & manager education events. The intensive education and wedding venue strategies we provide come from successful wedding venue colleagues around the country! To join our FREE wedding venue owners & management Blogging for SEO sessions and the SEO, Website & Social Media sessions, simply fill out the form below.

Step 1: Set Up Your Google Ads Account

Before you start running ads, you’ll need to set up a Google Ads account. Visit Google Ads and create an account using your business email. Follow the prompts to configure your account, set your billing details, and establish a campaign structure.

Step 2: Define The Campaign Goals For Your Wedding Venue

What do you want to achieve with your Google Ad? Your goals might include:

• Increasing quality website traffic from newly engaged couples
• Booking venue tours that DO NOT ghost you
• Increasing awareness for new packages like elopements, micro weddings or all inclusive

Google allows you to choose goals such as “Leads” or “Website Traffic” to align your campaign with your business objectives.

Step 3: Research Keywords

Use Google’s Keyword Planner to identify terms potential customers are searching for. This is where many wedding venue owners get lost. Join the Blogging for SEO Wedding Venue group on Facebook where we discuss keyword research strategies for wedding venue owners. Focus on keywords like:

• “Wedding venues near me”
• “Outdoor wedding venues [location]”
• “Affordable wedding venues in [city]”

Group your keywords into targeted ad groups for better performance and relevance.

Step 4: Select Your Ad Format

Google offers various ad formats. For wedding venues, Search Ads and Display Ads typically work best:

• Search Ads show text-based ads to people actively searching for venues.
• Display Ads feature eye-catching visuals, perfect for showcasing your venue’s beauty and targeting users across websites and apps.

Step 5: Write Irresistible Ad Copy

Craft engaging ad copy that highlights your unique selling proposition (USP). Speak directly to the couples:

• “Dreaming of a fairytale wedding? Schedule a tour of [Venue Name] today!”
• Use words like “exclusive,” “stunning views,” or “flexible packages” to grab attention.

Include a strong call-to-action (CTA), such as “Book Your Tour Now” or “View Packages.”

Step 6: Use Audience Targeting

Narrow down your audience targeting to engaged couples in your area. Use parameters such as:

• Age (e.g., 25–35)
• Location radius (within driving distance of your venue)
• Life events (e.g., “recently engaged”)

Step 7: Set Your Budget and Bids

Determine your ad spend based on what results you want. For example:

• Cost Per Click (CPC) campaigns are ideal for tight budgets, only charging you when users click your ad.
• Use manual or automatic bidding to optimize ad placement without overspending.

Step 8: Add Extensions for Better Visibility

Ad extensions enhance your ads by showing additional helpful information. Use:

• Location extensions to display a map with your venue address.
• Call extensions to allow couples to directly call and schedule a tour.
• Site link extensions to link to pages like “Wedding Packages” or “Photo Gallery.”

Step 9: Preview and Launch

Double-check your ad copy, targeting settings, and bids before launching. Make sure you’ve chosen the correct landing page, such as a dedicated booking or inquiry page, to capture leads effectively.

Step 10: Monitor and Optimize Your Campaigns

Keep an eye on your campaign regularly. Monitor metrics like:

• Click-through rate (CTR): Are your ads engaging?
• Conversion rate: Are users taking the desired action, like filling out your inquiry form?
• Cost per lead: Are you getting inquiries at a sustainable cost?

10 Advanced Strategies to Create Your Wedding Venue Google Ad

1. Remarketing Ads: Target users who visited your website but didn’t inquire.
2. Geo-targeting: Focus on local couples by narrowing your ad to their location.
3. Custom Audiences: Use Google’s audience manager to target people actively planning weddings.
4. Seasonal Campaigns: Focus on peak wedding booking periods, such as January for summer weddings.
5. Video Ads: Create short tours of your venue or testimonials to display on YouTube and the Google Display Network.
6. Lookalike Audience Targeting: Build audiences based on previous couples who’ve booked your venue.
7. Ad Scheduling: Run ads during hours when engaged couples are most likely planning their wedding (e.g., evenings or weekends).
8. Optimize Landing Pages: Ensure the page couples are directed to is fast, mobile-friendly, and has clear CTAs.
9. Dynamic Search Ads: Use Google’s AI to automatically match your ads to the most relevant search queries.
10. A/B Testing Ad Copy: Test multiple versions of your headlines, descriptions, and CTAs to see what resonates.

5 Tips to Monitor Your Google Ad ROI

1. Track Conversions:

Use Google’s conversion tracking to measure leads generated. Ensure actions like form submissions, tour bookings, and calls are tracked.

2. Integrate with Google Analytics:

Google Analytics provides deep insights into how users interact with your website after clicking on your ad.

3. Monitor Quality Score:

Google scores your ads based on relevancy and CTR. A higher score reduces ad costs and improves placement.

4. Use Cost-per-Conversion:

Measure cost-per-conversion rather than cost-per-click to understand ROI better.

5. Set Monthly Performance Reviews:

Regularly evaluate your ad performance and make adjustments to keywords, targeting, or bids as needed.

Using Google Analytics to Track Website Traffic Sources

Google Analytics is an invaluable tool to understand your ad performance. Here’s how to track your traffic sources effectively:

• Go to Acquisition > All Traffic > Channels to view traffic from Google Ads separately.
• Evaluate the Behavior Flow section to see how users interacted with your website after landing. Did they visit multiple pages or bounce quickly?
• Track goal completions by setting up Goals for form submissions or bookings. This will show how many conversions came directly from your ads.
• Use UTM codes on your ad’s destination URLs to track specific campaigns and their performance on Google Analytics.

Work with Didi Russell, Wedding Venue SEO Expert

If you’re ready to take your marketing to the next level, Didi Russell is here to help. As an expert in wedding venue SEO, she has helped thousands of wedding venues businesses grow their online presence, break up with Wedding Wire & The Knot and turn their websites into wedding booking, lead generating machines!

Here’s why you should work with Didi and her team:

1. Tailored SEO strategies for your unique venue.
2. Expertise in blogging and backlink development to boost your rankings.
3. A proven track record of helping venues fill their calendars with bookings.
4. Access to a network of wedding industry professionals.
5. Passion for empowering venue owners to achieve lasting success.

The BEST PART, I will teach you how to out perform your competition and drastically improve your digital sales tools (SEO, website, backlink development) for FREE, FREE, FREE! I’m here to teach you everything you need to know to manage your own SEO! While I work with clients to deliver tailored digital marketing solutions, I’m more than happy to show you how to handle it yourself. If you have the time to manage your SEO, website, and backlink development, I can guide you step-by-step—free of charge. And if you ever decide you’d rather leave these essential but time-consuming tasks to a professional, I simply hope you’ll consider me to take over and help you succeed.

With these steps and strategies, you’ll be well on your way to creating a highly effective Google Ad campaign for your wedding venue in 2025. Google Ads offers a powerful platform to connect you with engaged couples actively searching for their perfect venue. By leveraging advanced targeting, polished ad copy, and meticulous tracking, your wedding venue can capture the attention of your dream clients.

If you’re ready to take the next step, start building your campaign today and watch your bookings grow. As an advocate for locally owned wedding venues, we list your business for free on our Wedding Venue Search Map. We have never charged small business wedding venues to be listed on the wedding venue search map and we never will! Additionally, we are not sponsored by Wedding Wire, The Knot, Zola or any other big wedding website giant. We are true advocates for locally owned, small owned wedding venues.