And the winner is….Viva Magenta! Just when you thought December could not be any better, along comes Pantone and drops their pick for color of the year 2023. I can’t deny the influence this has on me every year. Pantone has become powerfully influential and is widely accepted as the go to resource for color inspiration and innovation. Pantone Color of the Year 2023, Viva Magenta, I love it! This is just what I need to get me through a bleak, cold, dreary winter. Thank you, Pantone! What does this have to do with wedding venue owners? Color trends find their way into all industries, especially the wedding industry.
What are people saying about Viva Magenta? @Pa Pat Pathipat commented on the Pantone Color of the Year 2023 Facebook post, “A tint that represents optimism, resilience, thoughts out of the box. A hue that encourages you to explore revolutionary possibilities, even Artificial Intelligence.” All of this from a color? Absolutely, this is what color does to us. Color inspires, it motivates, it crushes and transforms. A color can define or inspire a mood and a mood can launch millions TikToks (my current crush – follow me). Some will see a bold color like this and truly be inspired to create something incredible. It may impower someone to be bold and improve their outlook or change their life for the better or at least for the bolder! All of this from a color? Most definitely.
Pantone launched their TikTok account using the Pantone Color of the Year 2023, Viva Magenta announcement as the first TikTok post, here is the caption, “What is Viva Magenta? Pantone’s Color of The Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. #pantone #pantone2023 #welcometothemagentaverse #magentaverse“
According to the Washington Post, “Laurie Pressman, vice president of the Pantone Color Institute, connected Viva Magenta to the way our lives have changed during the coronavirus pandemic. “Refusing to step back to the life we once considered normal, or the status quo, we are instead embracing the experience we’ve had … to look upon this as an opportunity to write a new narrative for ourselves and establish a new vision,” she said during the announcement. “We’ve opened this door to a whole new way of living.” Click here to view the Washington Post Article.
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.” Leatrice Eiseman, Executive Director, Pantone Color Institute
So, what does this mean for the wedding industry? In my humble opinion, wedding venue owners who take the role as educators, wedding planning and wedding industry leaders, are the most successful. These trail blazing wedding venue owners take the time to not just book weddings & then leave couples floating around in the wediverse being educated by 3rd party advertising sites who know nothing about your wedding venue. No, these wedding venue owners are leaders implementing outstanding communication methods & innovative programs to educate wedding couples & wedding guests on how to have the BEST wedding experience at their wedding venue. These wedding venue owners are constantly searching for bold new ideas, inspirations, wedding innovation and trend predictions. Cheers to you, wedding venue owners who make your local wedding industry shine with articles, blogs, trends, wedding education, wedding tourism and the latest wedding industry news, like this for example! Share this with your audience and ask their thoughts on this color. Ask your audience if they will implement the Pantone Color of the Year 2023 and how will they us it? If you are a wedding venue owner or manager please make sure you join the Wedding Venue Owners & Management Community Group on Facebook! We have some of the most brilliant wedding venue owners in this group sharing strategies for success, wedding venue best practices and provide community support!
I can’t wait to see this popping up in your spring wedding bouquets, wedding details, bridesmaid’s dresses, groom’s fashions, make up, decor! I just can’t wait for wedding season 2023 to see how our incredible wedding industry professionals use this bold color and how it looks at your wedding venue!
