Wedding Industry Businesses Should Consider These 20 Ways to Update Your Google Business Listing in 2025 and 3 Things to Avoid
Your Google Business Listing is more than just a profile; it’s your ticket to visibility, credibility, and connecting with local customers online. With the constant evolution of Google’s algorithms and features, staying on top of updates can make a big difference in how customers find and engage with your business. Here are 20 Ways to Update Your Google Business Listing and stand out in a crowded wedding venue market in 2025, along with 3 critical mistakes to avoid.
If you’ve ever felt like running your venue is a lonely journey, trust me—you’re not alone. So many smart, hardworking venue owners feel the same way as they navigate the ups and downs of their business. That’s exactly why I started a Facebook group for wedding venue owners and managers 10 years ago. If you’re not already in the group, we’d love to have you join us! It’s a great space to connect with others, find creative business solutions, and learn through our free weekly education sessions. Let’s team up and take your wedding business to the next level! Find our Wedding Venue Owners & Managers Facebook community with over 7400 wedding venue colleagues sharing strategies for success. You can find me on Youtube, Instagram & TikTok. Find our upcoming Wedding Venue Owners Working Vacation schedule here!
Why Your Google Business Listing Matters
Google Business Listings (formerly known as Google My Business) allow you to appear on Google Maps and in local search results, putting you right where your customers are searching. A well-maintained profile builds trust, improves local SEO, and makes it easy for customers to contact or visit your business.
Pro Tip: Businesses with complete and active profiles are 2.7 times more likely to be seen as reputable by customers!
20 Ways to Update Your Google Business Listing for Success
Keep Your Basic Information Accurate and Up to Date
- Verify Your Business
Ensure your business listing is verified with Google. Unverified listings rank lower and miss out on customer confidence.
- Update Your Hours Regularly
Include special hours for public holidays, seasonal events, or promotions to avoid customer frustration.
- Optimize Your Description
How long has that current description been published getting dusty and making people yawn? RIGHT, your business is not boring, so get in there and update your description including sexy facts about your wedding venue like: stunning mountain views, near Dallas, waterfront ceremony, elegant indoor receptions – you get the idea. Clearly describe what your business offers in a few sentences, using relevant keywords naturally. Avoid keyword stuffing.
- Add Service-Specific Details
If you offer specific services like all inclusive packages or in house catering, list them under relevant service categories.
Enhance Visual Appeal
- Upload High-Quality Photos
Post new photos regularly, such as updated store interiors, new product launches, or team pictures that make your listing feel human and authentic.
- Add a Virtual Tour
360-degree virtual tours allow prospective customers to “step inside” your business and establish trust. Platforms such as Street View Studio make this easy!
- Feature Seasonal Content
Highlight your business during seasonal moments by sharing relevant photos or banners in your profile.
Prioritize Customer Engagement
- Enable Reviews and Respond to Them
Encourage happy customers to leave reviews and take the time to respond publicly to both positive and negative feedback. Consistent interaction builds credibility.
- Activate Google Messaging
Google allows you to receive direct messages from customers through your listing. Respond promptly to boost trust and retention.
- Leverage Frequently Asked Questions (FAQs)
Preemptively answer common customer questions in your FAQ section. For example, “Do you offer gluten-free options?”
Add More Features for Better Customer Experience
- Use Google Posts to Share Updates
Share promotions, events, and updates using the “Post” feature on your Google Business dashboard. Posts are visible for up to 7 days.
- Integrate Booking and Appointment Links
For service-based businesses, adding a booking button makes it convenient for customers to book directly from your profile.
- Highlight Your Products or Services
If you sell physical products or offer services, display them visually under the “Products” or “Services” tab.
- Add video – a great way to stand out among competition
When Google says there is a new feature available, USE IT! You can add video to your Google business profile. Businesses can now upload high-resolution photos and videos to showcase their products, services, and the overall business environment. This allows customers to get a better visual understanding of what the business offers and how it operates.
- Add Attributes That Reflect Your Business
Google now offers more attributes, like “Women-Owned,” “LGBTQ+ Friendly,” or “Pet-Friendly.” Use them to stand out.
Track and Improve Performance
Google Business Profiles now offer more detailed insights into customer interactions. Businesses can track metrics such as the number of calls, clicks, bookings, and website visits generated from their profile. This data helps businesses understand what is working and make data-driven decisions.
- Regularly Monitor Insights
Check Analytics within your listing to learn how customers are finding you and take actionable steps to improve your reach.
- Track Keywords and Queries
Google offers data on which search terms led people to your business. Adjust your descriptions and offerings accordingly.
- Test Different Listing Features
Experiment with variations in posts, headlines, or entry points like booking links to see what improves interactions.
- Stay on Top of Google News and Updates
Google regularly rolls out changes to its features. Subscribe to updates or follow industry blogs to stay informed.
- Set Up Automated Monitoring Tools
Use tools like BrightLocal or Yext to monitor your listing automatically and flag any discrepancies or changes.
3 Things You Should NEVER Do on Your Google Business Listing
1. Fake Reviews
It might be tempting to buy reviews or have employees leave glowing feedback. Don’t do it! Google’s AI is getting better at spotting fakes, and penalties include lower rankings or suspension.
2. Spam Keywords
Filling your profile with unnatural or repetitive keywords may result in your listing being flagged by Google. Focus on quality descriptions instead.
3. Forget to Update Your Listing
An outdated profile frustrates customers and damages trust. Regularly check your hours, promotions, and photos to ensure they’re current.
20 Ways to Update Your Google Business Listing
Your Google Business Listing is more than a directory; it’s a powerful tool to connect with customers, build credibility, and grow your revenue. Make it a priority to check and update your listing every month to stay ahead of the competition.
If you’re ready to take your online presence further, don’t miss out on tools that can simplify the process. Automate, analyze, and optimize your listings effortlessly for maximum impact.
What’s your go-to tip for managing your Google Business Listing? Share your thoughts or questions in the comments below!
SEO can seem overwhelming, but taking small steps today can have a significant impact on how engaged couples find your venue tomorrow. From blogging strategically with candid and professional content, to improving on-page SEO, and using Alt Text effectively, these three steps are game-changers for your wedding business.
Want more guidance? Don’t forget to join me in my free weekly workshops or check out my upcoming working vacation opportunities. Together, we’ll make 2025 your best business year yet!
Didi Russell, Wedding Venue SEO Expert, I can help turn your website a lead generating machine!
If you’re ready to take your marketing to the next level, Didi Russell is here to help. As an expert in wedding venue SEO, she has helped thousands of wedding venues businesses grow their online presence, break up with Wedding Wire & The Knot and turn their websites into wedding booking, lead generating machines!
Here’s why you should work with Didi and her team:
- Tailored SEO strategies for your unique venue.
- Expertise in blogging and backlink development to boost your rankings.
- A proven track record of helping venues fill their calendars with bookings.
- Access to a network of wedding industry professionals.
- Passion for empowering venue owners to achieve lasting success.
The BEST PART, I will teach you how to out perform your competition and drastically improve your digital sales tools (SEO, website, backlink development) for FREE, FREE, FREE! I’m here to teach you everything you need to know to manage your own SEO! While I work with clients to deliver tailored digital marketing solutions, I’m more than happy to show you how to handle it yourself. If you have the time to manage your SEO, website, and backlink development, I can guide you step-by-step—free of charge. And if you ever decide you’d rather leave these essential but time-consuming tasks to a professional, I simply hope you’ll consider me to take over and help you succeed.
If you’ve ever felt like running your venue is a lonely journey, trust me—you’re not alone. So many smart, hardworking venue owners feel the same way as they navigate the ups and downs of their business. That’s exactly why I started a Facebook group for wedding venue owners and managers 10 years ago. If you’re not already in the group, we’d love to have you join us! It’s a great space to connect with others, find creative business solutions, and learn through our free weekly education sessions. Let’s team up and take your wedding business to the next level! Find our Wedding Venue Owners & Managers Facebook community with over 7400 wedding venue colleagues sharing strategies for success. You can find me on Youtube, Instagram & TikTok. Find our upcoming Wedding Venue Owners Working Vacation schedule here!